Who: Hosts Coy and Claire Wire
When: February 28, 2013 7pm – 9pm
Where: Gucci 3500 Peachtree Road Northeast, Atlanta, Georgia 30326
What: Gucci will host a private cocktail party at the House’s Atlanta store to celebrate the 60th Anniversary of the horsebit loafer and the 1953 collection for men and women.
In celebration of this icon, Gucci will launch the Made to Order program offering guests the exclusive opportunity to create a customized version of the legendary loafer, by choosing from a selection of materials, colors, linings, and horsebit finishings.
To further highlight the 60th anniversary, the store will showcase archival images of celebrities wearing the iconic loafer. Coy and Claire Wire will host the evening, and ten percent of the proceeds from the event will benefit Make-A-Wish® Georgia.
About the 60th Anniversary of the Loafer
In celebration of the legendary horsebit loafer’s sixtieth anniversary, Gucci presents the 1953 collection for men and women. Creative Director Frida Giannini envisions a bold combination of colors and materials and a new shape bearing the hardware that has inspired a legacy.
It was 1953 when the double ring and bar motif from the equestrian world debuted on the men’s loafer. Within a few short years, these shoes graced the feet of Hollywood’s leading men including Clark Gable, John Wayne and Fred Astair, and in 1985 the horsebit loafer became part of the permanent collection at the Metropolitan Museum of Art - propelling this style to become the most iconic Gucci shoe ever made.
The new loafer boasts a tubular construction that requires exceptional skill in its crafting. Only select shoemakers possess the expertise for this highly specialized workmanship: in this construction the insole is absent, so that the shoe is light, pliable and comfortable. For decades Gucci’s artisans have employed this tradition and passed it down across generations.
The 1953 loafer is available in a wide selection of shades and materials: from patent leather and suede, exotic crocodile and python, and canvas printed with the House’s Flora pattern. While hardware features either antique brass or nickel, one particular style uses studs in an all-over decoration on the upper side, on the trim and the back. Inside each shoe, a special label with the “Gucci 1953 Made in Italy” script recalls the introduction of this design into the House’s vocabulary sixty years ago. Today this historic loafer is still rooted in the same ideology of its original: a long-lasting classic to wear and love forever.
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (411 DOS as of September 2012) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit www.gucci.com